The American Homebrewers Association has had the same logo for more than a decade, so when the time came to (finally) replace it, they needed a logo that would “reflect the fun and passion for homebrewing found in the AHA membership and the hobby as a whole”.
According to AHA Director Gary Glass,
It wasn’t easy, and the AHA staff and our graphic design team took the redesign seriously. We’re thrilled with this new visual representation of the AHA, our members and the broader homebrewing community.
The end result is a logo that incorporates several of the fundamentals of the homebrewing hobby, including a hop cone, a barley stalk, a tall glass of beer, and a bottle cap.
A job well done I’d say, and one that should last for at least another decade or more.