Budweiser Releases The Ice Cold Index

Ice Cold Index

Budweiser has released an innovative new mobile application called the Ice Cold Index.

Ice Cold Index App

Currently only available in Ireland, the app gives discounts on beers depending on the weather. The hotter the day, the less you pay:

While it might be tough for a craft brewery to replicate the app, giving discounts at a brewpub or even at the brewery tasting room itself on a hot day isn’t a bad idea!

[Budweiser – Ice Cold Index]

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