Tag Archives | Brewpub

#IPADay Arrives On August 4th


Tomorrow is International #IPADay, a new ‘holiday’ that aims to be the world’s largest celebration of craft beer.

According to @AshleyRoutson (aka The Beer Wench) and @RyanARoss, the creators of #IPADay:

International #IPADay is a grassroots movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation together.

On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer

Budweiser Releases The Ice Cold Index

Ice Cold Index

Budweiser has released an innovative new mobile application called the Ice Cold Index.

Ice Cold Index App

Currently only available in Ireland, the app gives discounts on beers depending on the weather. The hotter the day, the less you pay:

While it might be tough for a craft brewery to replicate the app, giving discounts at a brewpub or even at the brewery tasting room itself on a hot day isn’t a bad idea!

[Budweiser – Ice Cold Index]

The Br

It’s always interesting to see a company rethink a product that has been the same for as long as anyone can remember, which is why I was intrigued by The Br