Tag Archives | India Pale Ale

Threadless Needs A Label For Their IPA

Threadless IPA

In August, Brew Review covered the release of the Threadless IPA, brewed by Finch’s Beer Co.

Well now they’re looking for help with the label, because they’ve decided to take it out of the keg and distribute it across Chicago in cans. (Finch’s preferred distribution method.)

Earlier this year, Finch

Arnold Made A Smart Beer Vending Machine

Arnie Beer Vending Machine

Arnold is an advertising agency out of Boston, and every year they do what they call The Make Project, where they devote $100,000 to bring an internal initiative to life. This year, they decided to take the beer that they serve at their agency bar (called Barnold) and create a vending machine to dispense it 24-hours a day.

The Beer Vending Machine (nicknamed Arnie) uses a combination of RFID and a touchscreen to recognize each member of the Arnold staff and walk them through the vending experience. Customers can also Tweet from the machine, see a visualization of the machine