Beer: A Genuine Collection of Cans is a coffee table book that features beer cans ranging from the iconic to the obscure to the downright bizarre.
From long-forgotten brews to classic brands that have changed their look but never gone out of style, Beer offers a peek into the last century of beer culture, exploring what we drank, how we drank it, and why we picked it off the shelf.
The book actually started as a Flickr Set, when on a whim, Lance Wilson and Dan Becker started shooting Dan’s stepdad’s beer can collection, and uploading them to the photo sharing site. The response was greater than they had anticipated, with more than 180,000 pageviews in just a few months.
Realizing they were on to something, the pair re-shot the entire collection, more than 1,400 in all, and then spent the following year curating, writing, editing and designing the book.
The result is an impressive look at the history of the beer can, both from a design perspective, and as a historical record of beer brands and styles that have come and gone over the years, and would make the perfect gift for the beer geek in your life.